SEO & SEM

What Is SEO?

Search Engine Optimization (SEO) is the process of making a website visible in a search engine’s search results. Search engines are used by customers to find local products and services. Search Engines like Google and Bing list search results in order of relevancy to keywords. If your website is not optimized with the keywords your customers are searching for, then search engines won’t suggest your website in searches. SEO plays a vital role in your website’s overall success. Users are more likely to click on one of the top suggestions in search results, so it’s crucial that proper SEO is maintained to keep fighting the competition for those top spots.

“The Best Place to Hide a Dead Body is Page Two of Google.”
― Unknown

What is SEM?

SEM stands for Search Engine Marketing, which is investing in ads on search engines to help your website, products, services, or other information appear in search engine results. Google Ads & Google Analytics management is an example of Search Engine Marketing (SEM), and is an available option if organic SEO is not producing the traffic you want. As a team, we will evaluate your Search Engine Marketing options and create a marketing campaign within your budget.

SEO & SEM Services

  • Keyword Research
  • Website Maintenance
  • Website Traffic Reports
  • Google Ads Management
  • Social Media Advertising
  • Banner Ad Management

Why Updating Your Website Is Important

A website is the most powerful marketing tool your business can use to reach potential customers online. Continue reading or visit Jasmine’s FAQ to read further on the importance of updating your website.

The reason your website needs to stay fresh and relevant to search engines is because search engines have “spider bots” that crawl the web and check for updated content monthly, biweekly, or weekly, depending on how often we tell search engines to check your website for new content (text and images). If your information is not updated, eventually your website will be pushed out of the way in search results to allow search engines to show more fresh content. This is how Google helps users making searches receive fresh content, instead of showing content that is old or outdated. This is the main reason businesses with new websites may see themselves begin to appear in search results, but then no longer show after some time if they have not updated their website.

A well-maintained website attracts new customers and keeps existing customers coming back for more. Your website should be customer centered and kept relevant by routinely refreshing the content and ensuring that the website is functioning properly and should be ever-improving your website user experience. Would you return to an outdated website with no new information for you to discover? Keep your customers returning for updates or specials.

Regular maintenance should include testing that contact forms are working, addresses and phone numbers across the web are updated, and that products, services and price lists are current. We want to make sure users are able to get all of the information they want about your business to help them make a quicker decision to buy.

How Google Decides Which Results To Show

Google is an American multinational technology company specializing in Internet-related services and products that include online advertising technologies, search, cloud computing, software, and hardware. That means Google is a business, and the people that use Google are it’s customers (even though you don’t have to pay to use it). Google wants to provide it’s customers with the best possible search experience. Google does this by providing the information people are searching for. However, since so many people are putting their information on the web, Google had to make ranking higher in search results more competitive so that the businesses that are working hardest to promote their information would be rewarded by being ranked higher in search engines.

Everyone uses Google. Your customers use google. Google is the single most used search engine in the entire world and accounts for an estimated 1.6 billion monthly visitors and 72.48% of the world’s market share of search. As a business owner and marketer, you don’t really have a choice not to use it for paid and organic reach. In order to play nice with Google, we have to follow their guidelines. Googles basic rules include:

  • Keeping your website pages updated with fresh content
  • Keeping your business information up to date
  • Keeping your website user friendly

Remaining active on your website and regularly posting new and relevant content is the key to website success. Google will reward your business by ranking your website higher in search results. But remember, when your listings are in the top couple of spots on Google, you’re going to have to fight to keep it!

For a more in depth explanation, read on about “How Google Search Works” or the “Webmaster FAQ” listed on the Google Support Forums.