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Did You Know?
Your website should be in accordance with Google’s best web practices for the best opportunity to rank in search results for popular keywords.
Google SEO Helps Put Your Business on the Map
Google SEO Helps Put Your Business on Map
Organic Search Engine
Optimization (SEO)
Ad-Free Local Strategy
- Google Friendly Web Design
- Google Maps Business Listing
- Content Development Assistance
- Local Area Keyword Research
- Mobile Friendly Web Design
- Website Traffic Reports
Paid Advertising Search
Engine Marketing (SEM)
Budgeted Ad Campaigns
SEM includes investing in ad campaigns on Google or social media platforms to help your website, products, services or other content discoverable online.
- Website Maintenance
- Targeted Ad Campaigns
- Instagram Ads
- Facebook Ads
- Google Ads
- Social Media Advertising
What is Google SEO?
Google Search is How Customers Find Your Business
Search engines (like Google) are used by customers to find local products and services. Search Engine Optimization (SEO) is the process of making a local business visible in Google’s results.
If your website is not optimized with the keywords your customers are searching for, your site won’t show up in search results. SEO plays a vital role in your website’s overall success. Users are more likely to click one of the top suggestions in search results, so it’s crucial that proper SEO is maintained to keep fighting the competition for those top spots.
SEO Helps Local Customers Find You
We'll Help You Optimize Your Content
Everyone uses Google, especially your customers! As a business owner, you don’t really have a choice not to use it. Google is the single most used search engine in the entire world and accounts for an estimated 1.6 billion monthly visitors and 90% of the world’s market share of search as of July 2025. In order to play nice with Google and show up in search results, we have to follow their basic guidelines:
- Your website MUST be updated regularly with fresh content
- Your business information MUST be up to date
- Your website MUST be attractive and user friendly
How Does SEO Work?
Search Results List Content Relevant to Keywords
Customers can only find your website if the words they’re searching for are on your website. Google has “spider bots” that crawl the web and check for updated content monthly, biweekly, or weekly, depending on how often we tell search engines to check your website for new content (text and images). If your information is not updated, eventually your website will be pushed out of the way in search results to allow search engines to show more recent content. This is how Google helps users making searches receive fresh content, instead of showing content that is outdated or no longer relevant. This is the main reason businesses with new websites may see themselves begin to appear in search results but then disappear again if they have not regularly updated their website.
FREE Website Consultation
What's Google S.E.M.?
Search Engine Marketing (SEM) includes investing in ads on search engines like Google to help your website, products, services, or other information appear in search engine results.
Helping your website show up in Google search results can directly contribute to an increase in sales, however, your website and adverts must meet Google’s advertising requirements.
Website Maintenance is Important to Rank Higher in Google Search Results
Google Favors Websites Updated with Unique Content
A well-maintained website attracts new customers and keeps existing customers coming back for more! Your website should be customer centered and kept relevant by routinely refreshing content. You should always be improving your website user experience.
Regular maintenance includes: testing contact forms, making sure contact info is accurate, and that products, services, and/or prices are current. Your customers should be able to find all the info they need so that they’re informed and ready to make a purchase.
Google SEO Website Checklist
Check Your Website for Best Practices
- Keywords in URL
- Meta Title Keyword on Pages
- Meta Page Description
- Image File Keywords
- Claimed Google Business Listing
- Claimed Yelp Listing
- XML Sitemap
- Recent Social Media Posts
- Consistent Social Media Posts
- Social Media Linked to Website
- Quality Web Hosting
- Mobile Friendly Website
- NO Broken Links
- Easy to Read Web Page Content
- Visually Appealing
- Custom Tab Favicon
- 1 Keyword Per Page
- Visible, Clickable Links
- Image Alt /Title Tags
- Keywords in Headings
- Short Paragraphs
- Avoid Jargon
Organic Search Engine Optimization (SEO)
Ad-Free Local Strategy-
Content Development Assistance
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Google Maps Business Listing
-
Local Area Keyword Research
-
Google Friendly Web Design
-
Mobile-First Responsive Design
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Website Traffic Analytics Reports
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Organic SEO involves creating high-quality content with relevant keywords, and technical optimization to attract free organic traffic without paying for ads.
Paid Advertising Search Engine Marketing (SEM)
Budgeted Ad Campaigns-
Website Maintenance
-
Google favors websites in search results that are kept updated with unique content.
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Instagram Ads
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Facebook Ads
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Google Ads
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Social Media Ads Management
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SEM includes investing in ad campaigns on search engines like Google or social platforms to help your website, products, services, or other content appear in results.