Reach More Local Customers Online
Organic Search Engine
(Ad-Free Search Results Strategy)
Paid Advertising Search
(Budgeted Ad Campaigns)
Google favors websites in search results
that are kept maintained and up to date.
What is Google SEO?
Search engines (like Google) are used by customers to find local products and services. Search Engine Optimization (SEO) is the process of making a local business visible in a Google’s results.
Search results are listed in order of content relevancy to the searched keywords. If your website is not optimized with the keywords your customers are searching for, your site won’t show up in search results. SEO plays a vital role in your website’s overall success. Users are more likely to click one of the top suggestions in search results, so it’s crucial that proper SEO is maintained to keep fighting the competition for those top spots.
Google Search is How Customers Find Your Small Business Online
Everyone uses Google, especially your customers! As a business owner, you don’t really have a choice not to use it. Google is the single most used search engine in the entire world and accounts for an estimated 1.6 billion monthly visitors and 92.42% of the world’s market share of search as of October 2022. In order to play nice with Google and show up in search results, we have to follow their guidelines:
- Your website MUST be updated regularly with fresh content
- Your business information MUST be up to date
- Your website MUST be attractive and user friendly
What is Google S.E.M.?
Search Engine Marketing (SEM) includes investing in ads on search engines like Google to help your website, products, services, or other information appear in search engine results.
Helping your website show up in Google search results can directly contribute to an increase in sales, however, your website and adverts must meet Google’s advertising requirements.
Website Maintenance is Important to Rank Higher in Google Search Results
A well-maintained website attracts new customers and keeps existing customers coming back for more! Your website should be customer centered and kept relevant by routinely refreshing content. You should always be improving your website user experience.
Regular maintenance includes: testing contact forms, making sure contact info is accurate, and that products, services, and/or prices are current. Your customers should be able to find all the info they need so that they’re informed and ready to make a purchase.